Tuesday, 29 September 2015

#THISISPLUS at Curve Fashion Festival

It's been a week since the launch of the #thisisplus campaign and I have been completely bowled over by the response. Hundreds of submissions have come pouring in on Instagram, Twitter, Facebook and email, showing us that us plus size shoppers really do feel left out in the cold when it comes to "plus size" high street advertising campaigns.

I want to thank everyone single one of you for supporting this campaign in its infancy. You are all amazing individuals and it could not have happened without you. Thank you!

Beauty In All Shapes & Sizes
I'm sure you are aware that Curve Fashion Festival took place over the weekend and despite not being able to attend the event myself, I was inundated with photos from the incredible Daisy (daisysays.co.uk) who flew the #thisisplus flag in my absence.

Thank you Daisy!
By all accounts the Curve Fashion Fest was the place to be last weekend for any plus size fatshionistas and I'm so proud that #thisisplus was not only represented but also supported by so many.

Ruby, Becky,  Steph
Sharon, Tanya, Kat
Nikki, Daisy, Sarah

I am more inspired now than ever before to show brands who we are and why we're not happy with this promotional image of plus size in all its 5ft 10in size 16 hourglass glory. This Is Plus and it will not go quietly.

Lucie, Lisa Riley, Lottie

Remember to tag your images on Instagram and Twitter with #thisisplus and keep sharing!

Tuesday, 22 September 2015

#THISISPLUS - The Campaign For ALL Plus Size Bodies

We've all seen by now the plus size campaigns by the likes of Evans and Lane Bryant, championing all shapes and sizes and throwing around catchphrases and hashtags like 'Style Has No Size' and 'Plus Is Equal' whilst parading women around the high street and in shop windows.

In Case You Missed It...

But these campaigns have left a sour taste in the mouths (and fingers) of social media users the world over.
People are quite rightly asking, if style has no size, why are all of the models on the lowest end of plus size? Where is the size 24 model? The size 32? Where are the women of colour? Who is representing the petite among us? Why can't we see a shorter model amongst the 5'8+ leggy ladies?
It seems that unless you are tall, white and have and flat tummy to complement your size 16 hourglass figure, then plus is NOT equal.

But it should be. It has to be.
Who out there will represent my hanging belly? Who represents Sarahs 4ft 11 in frame?

Sarah blogs at plussizeproud.co.uk

In the same way that we can't get style inspiration from a size 6 mannequin, we can't be inspired by barely-plus models posing for photoshoots in shop windows. Plus bodies are so so varied and we need the clothing industry to realise that. To represent and inspire ALL. OF. US.

Inspirational plus size bloggers Katt (fatgirlforlife.co.uk), MoG (murderofgoths.co.uk) and Tanya (secretplussizegoddess.com)

#THISISPLUS is a tag for everyone but specifically anyone who feels that the high street plus size campaigns do not represent them. For the petite ladies, the older women among us, those of us with visible belly outlines or darker skin or a shape that differs from "industry standard."

#THISISPLUS is for you.

The world is not made up of industry standard people. We should not have to aspire to fit these standards. The outdated ideals are old fashioned and need a fresh start. We are all beautiful in our bodies and we deserve for those bodies to be represented fairly.

#thisisplus exists to show the international plus size industry that they need to take note. To change things up and start celebrating ALL plus size bodies, not opt for the same old formula that showcases only a tiny percentage of the people it is supposed to represent.